Australia's Gold Coast - An all-in-one open-source business software called Odoo is valued at USD$3.2 billion. By January 2023, a new office branch will be opened at Varsity Lakes, Gold Coast. By the end of 2023, we plan to hire at least 20 local professionals and recent graduates. The objective is to broaden Odoo's mission to support SMEs on their digital transformation journey and give them the proper tech tools to build their businesses and streamline daily operations.

The all-in-one integrated business software Odoo is currently opening a branch in Australia after conquering Europe, the United States, Latin America, Africa, India, and Hong Kong! By the middle of January 2023, the business will establish its first Australian location in the Gold Coast region. The objective is to increase its local presence for Australian clients and business partners while also assisting in the digitalization of the domestic economy.

According to the government, for Australian businesses to succeed in a digital world that is constantly changing, they must undergo an extraordinary digital transformation. For both large and small businesses, doing this is essential in order to increase business efficiency, guarantee sustainability, access new markets, and be quickly scalable. Odoo, whose goal is to assist SMEs in their journey toward digitalization and better their day-to-day operations, aims to directly address this issue with its current network of 18 partners in Australia. As SMEs and entrepreneurs make up 99% of the economy of the nation, this is an ideal chance. Working directly with its clients is important to Odoo.

Thus, the primary goal of this new purpose is to initially provide a local approach to the current market before subsequently seeking out new partners to grow the Odoo community.

The Belgian business has decided to launch this adventure by setting up shop in the Gold Coast region. This decision is driven by the increased demand for tech jobs in the area and the proximity of colleges to find new talent. By the end of 2023, Odoo hopes to have hired at least 20 additional Australian collaborators, ranging from business development executives and business analysts to HR and office managers, to serve local clients and expand its partner network. "We want to provide an environment for our employees where they can balance work, professional development, and the greatest aspects of Australian culture. The fantastic business culture we have in Belgium will be replicated in our office branch, which will encourage flexibility, responsibility, autonomy, and a work-hard, play-hard mentality "says the office's director Kelian Buitendijk.

Many businesses nowadays are looking for solutions that will enable them to integrate and automate their business processes. The triple unicorn from Belgium is confident about making a splash in the Australian market to help Australian businesses become more technologically advanced and refocus their efforts on worthwhile projects to better serve their own clients and staff. Odoo aims to add value by offering customized ready-to-use services like taxes and accounting in addition to quick and effective installs.